DealerSlate LLC — SMS Terms of Service

Last Updated: April 28, 2026

1. Program Overview

DealerSlate LLC ("DealerSlate," "we," "us," or "our") provides SMS messaging services on behalf of subscribing automotive dealerships. We operate two distinct programs:

  • Transactional document status program (sections 2 through 11 below): Dealership customers receive text message notifications regarding the status of their plates, registration, and title documents following a vehicle purchase. All messages are strictly transactional and non-promotional.
  • Conversational sales and service program (section 11 below): Dealership representatives engage directly in two-way text conversations with their customers regarding vehicle inquiries, sales follow-up, appointment confirmations, vehicle photographs, and post-sale support. Conversations are individualized — DealerSlate does not enable bulk promotional broadcasts through this program.

Both programs share the same consent collection model (dealer-collected written consent at the point of sale), the same opt-out mechanism (reply STOP), the same data-privacy commitments, and the same support contact. Sections 4 (consent), 6 (opt-out), 7 (help), 8 (rates), 9 (privacy), 10 (carrier), and 12 (contact) below apply uniformly to both programs unless explicitly noted otherwise. Section 11 documents the additional program-specific terms that apply only to the conversational program.

2. Message Types

Messages sent through the DealerSlate SMS program are strictly transactional and may include:

  • Document ready notifications: Alerts when plates, registration, or title documents are ready for pickup at the dealership.
  • Partial status updates: Notifications when some documents have arrived while others are still pending.
  • Pickup reminders: Follow-up messages reminding customers that documents are still waiting for pickup.
  • Shipping notifications: Alerts when documents have been shipped to the customer with tracking information.

3. Message Samples

"DealerSlate msg from Toyota of Hackensack: Your license plates for Deal #12345 are ready for pickup. Please bring your ID. Questions? Call (201) 555-1234. Reply STOP to opt out."
"DealerSlate msg from Toyota of Hackensack: Your license plates are ready! We're still waiting on your registration and will notify you when it arrives. Questions? Call (201) 555-1234. Reply STOP to opt out."
"DealerSlate msg from Toyota of Hackensack: Your registration documents for Deal #12345 have arrived and are ready for pickup. Please bring your ID. Questions? Call (201) 555-1234. Reply STOP to opt out."
"DealerSlate msg from Toyota of Hackensack: Both your license plates and registration for Deal #12345 are ready for pickup. Please bring your ID. Questions? Call (201) 555-1234. Reply STOP to opt out."
"DealerSlate msg from Toyota of Hackensack: We're still waiting on your plates and registration for Deal #12345. We'll text you as soon as they arrive. Questions? Call (201) 555-1234. Reply STOP to opt out."

4. How Consent Is Collected

Consent to receive SMS messages through DealerSlate is collected by the subscribing dealership during the vehicle purchase process. The process works as follows:

  • During the sales or finance transaction, the dealership collects the customer's mobile phone number and presents an SMS consent disclosure as part of the standard purchase documentation.
  • The customer authorizes text message notifications by signing the SMS consent disclosure, which states that the customer agrees to receive transactional text messages from DealerSlate on behalf of the dealership regarding the status of their plates, registration, and title documents.
  • This written consent and mobile number are recorded in the dealership's Dealer Management System (DMS) and transmitted to DealerSlate along with the customer's deal information.
  • Only customers who have provided written consent receive SMS messages. Customers without consent on file or marked as "do not contact" in the DMS are excluded from all messaging.

DealerSlate does not independently collect phone numbers or consent. All customer contact information and consent originates from the dealership's own signed purchase documentation and DMS records.

4.1 Sample Consent Disclosure Language

The following is the standard SMS consent disclosure language included in dealership purchase documentation. It covers both the transactional document status program and the conversational sales and service program described in Section 11.

SMS Notification Consent: By signing below, I consent to receive text messages from DealerSlate on behalf of [Dealership Name] related to my purchase, vehicle inquiries, service relationship, and post-sale support. This includes (a) automated transactional notifications regarding the status of my license plates, vehicle registration, and title documents, and (b) direct text messages from a dealership representative regarding sales follow-up, vehicle photographs, appointment confirmations, service updates, and post-sale support. Message frequency varies. Message and data rates may apply. I understand I may opt out at any time by replying STOP to any message, which removes me from all DealerSlate text programs operated for [Dealership Name]. For help, reply HELP or contact support@dealerslate.com. This consent is not a condition of purchase. See https://dealerslate.com/sms-terms.html for full program terms and https://dealerslate.com/privacy-policy.html for our privacy policy.

4.2 Opt-In Confirmation

Upon enrollment, customers receive an initial confirmation text message verifying their subscription to the program. This message is sent before any document status notifications and serves as the first point of contact:

"DealerSlate msg from [Dealership Name]: You've been enrolled to receive document status updates for your recent vehicle purchase (Deal #[number]). Msg frequency varies. Msg & Data rates may apply. Reply HELP for help, STOP to opt out."

5. Message Frequency

Messages are transactional only and are sent in response to specific events (enrollment confirmation, documents arriving, pickup reminders). Customers typically receive 1–5 messages per vehicle purchase:

  • Enrollment: One-time opt-in confirmation message upon enrollment.
  • Document arrival: Notification when plates, registration, or title documents arrive at the dealership.
  • Partial updates: If some documents arrive before others, a status update is sent.
  • Pickup reminder: A follow-up reminder if documents have not been picked up.

No marketing or promotional messages are ever sent through this program.

6. Opt-Out

You may opt out of receiving SMS messages at any time by replying STOP to any message. Upon receiving your opt-out request, you will be immediately removed from the messaging program and will receive a final confirmation message. No further messages will be sent.

7. Help

For assistance with the SMS program, reply HELP to any message or contact us at support@dealerslate.com.

8. Message & Data Rates

Message and data rates may apply. Please contact your wireless carrier for details about your messaging plan. DealerSlate is not responsible for any charges imposed by your carrier.

9. Data Privacy

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

For complete details on how we handle your information, please review our Privacy Policy.

10. Carrier Disclaimer

Carriers are not liable for delayed or undelivered messages. Message delivery is subject to effective transmission by your wireless carrier. DealerSlate is not responsible for messages that are not delivered due to carrier issues, network congestion, or device incompatibility.

11. Conversational Sales and Service Program

The conversational program enables dealership sales and service representatives to text directly with customers who have authorized text contact during the purchase process. Unlike the transactional program (sections 2–5 above), conversations in this program are written by an individual representative in real time and are responsive to the customer's own engagement.

11.1 Message Types

  • Sales follow-up: Continuing a conversation started during a showroom visit, test drive, or initial inquiry.
  • Vehicle photographs: Pictures of specific vehicles the customer has expressed interest in, sent as MMS attachments.
  • Appointment confirmations and reminders: Service appointments, delivery scheduling, finance meetings.
  • Post-sale support: Answering questions about a recent purchase or directing the customer to the right department.
  • Two-way responses: Direct replies to questions the customer initiates with the dealership's text line.

11.2 Sample Messages

"Hi Jane, this is Mark at Toyota of Hackensack. Following up on the RAV4 you looked at on Saturday — let me know if you'd like to take it home this week. Reply STOP to opt out."
"Jane, here's a photo of the Camry XLE we just got in — let me know what you think. [photo attached] Reply STOP to opt out."
"Hi Jane, just confirming your service appointment tomorrow at 9:30am. See you then! — Mark @ Toyota of Hackensack. Reply STOP to opt out."
"Hi Jane, your registration is taking a little longer than expected from DMV. I'll text you the moment it's in. — Mark @ Toyota of Hackensack. Reply STOP to opt out."
"Thanks for asking! Yes, the 2024 Highlander is still available. Want to come by this week to see it? — Mark @ Toyota of Hackensack. Reply STOP to opt out."

11.3 How Consent Is Collected (conversational program)

Consent for the conversational program is collected by the same mechanism as the transactional program (see Section 4): the customer authorizes text message contact during the vehicle purchase or service intake process by signing the dealership's SMS consent disclosure. The dealership's standard SMS consent disclosure language (see Section 4.1 above) covers both transactional document status messages AND direct text contact from dealership representatives about the customer's inquiry, purchase, or service relationship. Customers who have not signed the SMS consent disclosure are excluded from the conversational program in addition to the transactional program.

11.4 Message Frequency

Frequency in the conversational program varies based on the customer's own engagement and the stage of their relationship with the dealership. A customer in active sales conversation may exchange several messages in a given week; a customer post-sale may go weeks without any messages. The dealership representative initiates contact only with customers who have an active relationship with the dealership (an inquiry within the past 60 days, an active deal, or a recent service visit). Conversations are not used for bulk marketing broadcasts.

11.5 Opt-Out (conversational program)

Reply STOP to any message at any time. An opt-out is dealership-wide: once a customer replies STOP to any message from the dealership — transactional or conversational — no further SMS of any kind is sent from that dealership without an explicit re-opt-in captured in writing or recorded voice by the dealership and documented in our system.

11.6 Two-Way Messaging

The conversational program is two-way: customers can reply directly to the dealership representative's number, and replies are routed to that representative's inbox in the DealerSlate platform. Customer replies are not used for any purpose other than facilitating the conversation with the dealership.

11.7 Inbound Media (Customer-Sent Attachments)

Customer-sent attachments (photographs, files, or documents) are NOT retained by the conversational messaging program. If the dealership needs to collect identification documents (driver's license, insurance card, etc.) from the customer, the customer is directed to a separate secure document-collection portal — not the SMS channel — to provide them. This separation protects customer document chain of custody and ensures sensitive identification material does not transit SMS infrastructure.

11.8 Channel Delivery (SMS / MMS / RCS)

Messages in the conversational program may be delivered as SMS (text only), MMS (when a vehicle photograph or other image is attached), or RCS (Rich Communication Services, where the customer's device and carrier support it). The choice of delivery channel is determined automatically by the customer's device capability. RCS delivery, where available, provides verified-business branding (the dealership name and logo appear in the customer's messaging app), encrypted transport, and read receipts. DealerSlate does not track or store the customer's device or carrier capability beyond what is required to route the message.

11.9 Per-Representative Numbers

Each dealership representative is assigned a dedicated phone number for conversational messaging. The customer's text relationship is with the individual representative, not a shared dealership pool. If a representative is reassigned or leaves the dealership, the dealership may reassign the customer relationship to a new representative; the customer is notified of the change in their next message and may opt out at that time if they prefer.

12. Contact Us

If you have questions about this SMS program or these terms, please contact us:

DealerSlate LLC
131 Clinton Place Unit 204
Hackensack, NJ 07601
Email: support@dealerslate.com
Website: https://dealerslate.com